Hyper Local Marketing

Clearing Up Confusion About the Use and Function of the KW Mobile App The KW Mobile App is tied to your eAgentc site and is powered by Wolfnet/Smarter Agent. When someone signs up to use your Mobile App they will NOT automatically become a lead. This was the first issue we had to dig deeper into to find out why. It would seem…

Content Marketing for Real Estate with Google+ Grow Your Online Presence and Build Credibility Content Marketing is so important for real estate professionals who want to build an online presence and also gain credibility with consumers. Maybe you’ve heard the term “Content is King” when it comes to online marketing? This has to do with how Google ranks websites in their search engine….

Hyperlocal Marketing for Real Estate Creating Original Content Close to Home Hyperlocal Marketing is still the buzzword. We all know that you need to create original content that is hyperlocal and of a great quality, but: Are you doing it correctly?  How is it going to help you?  What content should you write?  Where should you post it?      Here are some…

Real Estate Search Terms to Drive Traffic to Your Site Are you using the right key words? We all know the need for good keywords. You have been taught to choose your keywords carefully. How many agents in your area, let alone your office, use all the same keywords? If you are all selling homes in Charlotte NC how many agents have their…

How to Generate Leads in Your Real Estate Business In recent years when real estate agents think lead generation, they only think about internet leads. Although generating leads online has become a huge part of the real estate business, don’t forget about the good ole fashioned ways of generating leads. Your lead funnel should capture leads from a wide variety of sources. Never…

What’s the difference between Google Places and Google+ Local? Just when many real estate agents were getting on board with claiming their business on Google Places, there is now Google+ Local – the upgraded version of Places.  Same concept, but with more features and more customizable.  Instead of being a standalone business listing with Places, it’s now integrated into the Google+ system. If…

The Google+ experiment, launched as a dip into the world dominated by Facebook, and has had some kinks to work out.  But leave it to Google to continually improve and evolve. There are many components to Google+ and it is literally changing faster than I can type this blog.  We are finding success, from an SEO standpoint, using Google+ and Blogger in conjunction to get…

We have clients ask us all the time if it’s worth getting a RainMaker account on Active Rain.  Our answer is YES – IF you are actually going to Blog and Blog with purpose.  Otherwise it’s just $49.00 down the drain.  That’s the simple answer. Now the questions is, “How do I blog with purpose?”  In order for an Active Rain Blog – or any…

If you have attended any real estate webinars lately or sat in on any classes in your office, I’m sure you have heard this term a lot.  But what exactly does it mean?  Obviously Real Estate is a very local business.  So how can you make it more local? Think about a map search on Google.  Here is a map of your service…