Author : Kathie Aldum

Hyperlocal Marketing for Real Estate Creating Original Content Close to Home Hyperlocal Marketing is still the buzzword. We all know that you need to create original content that is hyperlocal and of a great quality, but: Are you doing it correctly?  How is it going to help you?  What content should you write?  Where should you post it?      Here are some…

Real Estate Search Terms to Drive Traffic to Your Site Are you using the right key words? We all know the need for good keywords. You have been taught to choose your keywords carefully. How many agents in your area, let alone your office, use all the same keywords? If you are all selling homes in Charlotte NC how many agents have their…

Traffic Generation – Lead Generating for Real Estate Traffic Generation involves building a pipeline of traffic to your website from many different sources.  A good mix of Social Media Marketing and Digital Marketing combined with your offline marketing and personal networking will create a steady stream of traffic. Why is traffic important?  For many reasons.  From an SEO standpoint, steady traffic to your website through a wide…

You Mean Leads Don’t Pour into Your Funnel? No one told you that when you spent a fortune building a website that you might need to do something to make people see it.  It’s not as simple as building a site and they will come. The website is a wonderful start… but you need to drive traffic to the site.  And if you…

Best Real Estate Lead Generation Techniques How to Implement IMSD, ePro and Lead Generation Methods Have you spent money on training and coaching and barely implemented anything you learned?  Unfortunately that’s very common.  Real estate agents are incredibly busy juggling many different priorities and the day just seems to get away from you.  We understand this dilemma and we’re here to help you…

 Today Social Media IS your New Network Do you see today’s kids out without their noses 10 inches away from their mobile phones? They are Social Networking! When you are out for a meal, is just about everyone on their mobiles? – Makes you think? When you go to training classes, who goes without their ipad, mobile or their laptop? Correct – no-one…

Often Agents wonder what to blog about, sometimes even wonder why they should blog. Here are some reasons and ideas to help you blog. Why Should You Blog? – To Position yourself as an expert in a specific field – Market listings that possess unique qualities which might not show up in a standard MLS search – Optimize your website for search engines by…

Take the Time to Call…

When I think about something that we, the internet marketing boffins can’t do,  is communicating on the telephone to keep in touch with buyers and sellers. It can be a short and sweet phone call just to tell the buyer or seller about a new listing or something you have found on the net that could be of interest to them. The information…

Twitter Tips

Be careful not to overdo the links in your messages on Twitter. You really don’t want to be diverting people to anywhere other than your website.  Also, remember Tweets should be short blasts of appropriate and relevant content to grow your business and help you gain credibility.  It doesn’t have to be all business, but if it’s personal, witty or fun, keep it…

Networking for Lead Generation

Most people think real estate is a business about houses.  In reality, it’s a business about people. Are you networking as much as you should be to be, building a good solid fan base? By networking in person and on line you get to meet people that can and will assist you once you have built credibility.  Ask for help from the people…