Monthly Archives : July 2012

Why Social Media? It makes it easier for people to find you and your business. It builds brand awareness, and whether you like it or not, it helps your current and future clients be able to research and see if you are the person that they will choose to will represent them.  Real estate is a very personal business, so make sure you…

Twitter Tips

Be careful not to overdo the links in your messages on Twitter. You really don’t want to be diverting people to anywhere other than your website.  Also, remember Tweets should be short blasts of appropriate and relevant content to grow your business and help you gain credibility.  It doesn’t have to be all business, but if it’s personal, witty or fun, keep it…

Networking for Lead Generation

Most people think real estate is a business about houses.  In reality, it’s a business about people. Are you networking as much as you should be to be, building a good solid fan base? By networking in person and on line you get to meet people that can and will assist you once you have built credibility.  Ask for help from the people…

Twitter Do’s

Engage your followers by asking questions or asking for advice. People love to participate and that keeps them interested in you.  Everyone has an opinion and most people want to tell you theirs, not hear yours.  Human nature. You don’t know what to tweet? Let us do it for you…

One of Gary Keller’s #1 principals is LEVERAGE.  Listings, Leads, Leverage.  Get people to do the things for you that make you less productive, so you can do what you do best.  It’s a numbers game and if you aren’t getting the listing and the leads because you are spending too much time messing around on the computer or trying to figure out…

Social Media and building a web presence can be a slow but steady return on investment.  And although you may wonder why you spend so much time doing this, it is all about building your brand and making people think of you first.  Top of mind awareness. A strong web presence doesn’t happen overnight.  It takes constant feeding and care.  The web is here…

Blogging – Do you Blog?

At least once a week you should be blogging some little tidbit of information that you have come across in the week, something that could add value to your market place.  Stay in the know on local happenings and be the first to report.  No need to write a novel, just something quick, interesting and of value. Most importantly, you must optimise it,…

Did you know that you should be opening a Pinterest account for your Real Estate business? You can put your listings onto boards, optimise the wording for search engines and you can advertise your open houses on their too. It’s lovely for the owners to see this too, and Pinterest is upmarket in flavor and is clever marketing for luxury homes. Not sure…