Content Marketing is so important for real estate professionals who want to build an online presence and gain credibility with consumers. Maybe you’ve heard the term “Content is King” when it comes to online marketing? This has to do with how Google ranks websites in their search engine. Original content is always more favorable than canned information. Google wants to deliver a great product to the consumer, that’s their #1 goal. So, if that’s your #1 goal too, Google will love you and reward you with better placement.
Now you know Content Marketing is important, but what is it exactly? Blogging, New Web Pages, Email Newsletters, E-Books, Videos, and Social Media Marketing are all part of Content Marketing. It’s not just one thing, it’s a combination of all your online activities that relate back to the place you want to drive traffic and capture leads. Be visible and be credible.
Read More About Content Marketing for Real Estate.
Our specialty is Content Marketing for Real Estate Agents. We work closely with our clients to understand their business and their market. Sometimes as an Agent it’s hard to find the time to blog and develop your website, but you know what you want to do and what you should be doing. That’s why we started this company. We get it. We know your time is valuable, but we also know that in today’s real estate world, if you aren’t online – you are invisible.
But what’s even worse, in our opinion, is if you are online and your online presence doesn’t reflect who you really are as an Agent. You don’t look credible, you don’t look referrable, you don’t look knowledgeable and you don’t look active. That’s bad.