Pay Per Click (PPC) is paid Internet advertising on search engines or specific sites, measured by each click a person makes on your advertisement. The more clicks, the more cost. You are able to set max budgets so you can regulate how much you spend and what is the return on investment.
If the advertisements are cleverly written and thoughtfully targeted, it can be a cost effective method of gathering leads.
Facebook offers very specific PPC ads and they work incredibly well to target a very specific market.
We have excellent experience with this method of advertising and if you have a marketing budget this should be something to consider in your overall digital marketing strategy.