Hyperlocal Marketing is probably the most important business building concept for your real estate business. This flashy term is just the digital version of something agents have been doing forever – FARMING. Think of Hyperlocal Marketing as Digital Farming or eFarming!
Don't spend money on postcards that hit the circular file before they even get read. Instead of blanketing an area with information to everyone who may or may not be immediately interested in your services, the Internet allows you to put information out there to people who are SPECIFICALLY interested in the “key words” you are marketing about that area. Hyperlocal Marketing.
This is not to say that postcards don't work. Old style postcards don't work. Today's postcards should drive people back to a lead capture site and offer people something more. Do you have a lead capture page or site that you send people to? Maybe it's time.
Read our Blog Post “What is Hyperlocal Marketing for Real Estate”