Author : Christina Legrand

CRM System for Real Estate What is the best Contact Management Solution for Real Estate? A Customer Relationship Management (CRM) system is a vital component of any successful real estate business. In a recent survey conducted by Software Advice – Real Estate Software BuyerReview 2014, they reported on the motivations driving real estate CRM software purchases in 2014. The reported noted, “A majority…

Content Marketing for Real Estate with Google+ Grow Your Online Presence and Build Credibility Content Marketing is so important for real estate professionals who want to build an online presence and also gain credibility with consumers. Maybe you’ve heard the term “Content is King” when it comes to online marketing? This has to do with how Google ranks websites in their search engine….

How to Generate Leads in Your Real Estate Business In recent years when real estate agents think lead generation, they only think about internet leads. Although generating leads online has become a huge part of the real estate business, don’t forget about the good ole fashioned ways of generating leads. Your lead funnel should capture leads from a wide variety of sources. Never…

Keller Williams eAgentC Site Redesign Your Site Using Custom Graphics and Layout Don’t be boring with your “out of the box” template.  Make your eAgentC site work for you.  The eAgentC site, free to all Keller Williams agents, is a great resource for building your own personal brand. Did you know that your Agent profile on KW.com is automatically tied to your eAgentC…

What’s the difference between Google Places and Google+ Local? Just when many real estate agents were getting on board with claiming their business on Google Places, there is now Google+ Local – the upgraded version of Places.  Same concept, but with more features and more customizable.  Instead of being a standalone business listing with Places, it’s now integrated into the Google+ system. If…

The Google+ experiment, launched as a dip into the world dominated by Facebook, and has had some kinks to work out.  But leave it to Google to continually improve and evolve. There are many components to Google+ and it is literally changing faster than I can type this blog.  We are finding success, from an SEO standpoint, using Google+ and Blogger in conjunction to get…

We have clients ask us all the time if it’s worth getting a RainMaker account on Active Rain.  Our answer is YES – IF you are actually going to Blog and Blog with purpose.  Otherwise it’s just $49.00 down the drain.  That’s the simple answer. Now the questions is, “How do I blog with purpose?”  In order for an Active Rain Blog – or any…

If you have attended any real estate webinars lately or sat in on any classes in your office, I’m sure you have heard this term a lot.  But what exactly does it mean?  Obviously Real Estate is a very local business.  So how can you make it more local? Think about a map search on Google.  Here is a map of your service…

Why Social Media? It makes it easier for people to find you and your business. It builds brand awareness, and whether you like it or not, it helps your current and future clients be able to research and see if you are the person that they will choose to will represent them.  Real estate is a very personal business, so make sure you…

One of Gary Keller’s #1 principals is LEVERAGE.  Listings, Leads, Leverage.  Get people to do the things for you that make you less productive, so you can do what you do best.  It’s a numbers game and if you aren’t getting the listing and the leads because you are spending too much time messing around on the computer or trying to figure out…