Yearly Archives : 2012

The Google+ experiment, launched as a dip into the world dominated by Facebook, and has had some kinks to work out.  But leave it to Google to continually improve and evolve. There are many components to Google+ and it is literally changing faster than I can type this blog.  We are finding success, from an SEO standpoint, using Google+ and Blogger in conjunction to get…

We have clients ask us all the time if it’s worth getting a RainMaker account on Active Rain.  Our answer is YES – IF you are actually going to Blog and Blog with purpose.  Otherwise it’s just $49.00 down the drain.  That’s the simple answer. Now the questions is, “How do I blog with purpose?”  In order for an Active Rain Blog – or any…

Often Agents wonder what to blog about, sometimes even wonder why they should blog. Here are some reasons and ideas to help you blog. Why Should You Blog? – To Position yourself as an expert in a specific field – Market listings that possess unique qualities which might not show up in a standard MLS search – Optimize your website for search engines by…

If you have attended any real estate webinars lately or sat in on any classes in your office, I’m sure you have heard this term a lot.  But what exactly does it mean?  Obviously Real Estate is a very local business.  So how can you make it more local? Think about a map search on Google.  Here is a map of your service…

Take the Time to Call…

When I think about something that we, the internet marketing boffins can’t do,  is communicating on the telephone to keep in touch with buyers and sellers. It can be a short and sweet phone call just to tell the buyer or seller about a new listing or something you have found on the net that could be of interest to them. The information…

Why Social Media? It makes it easier for people to find you and your business. It builds brand awareness, and whether you like it or not, it helps your current and future clients be able to research and see if you are the person that they will choose to will represent them.  Real estate is a very personal business, so make sure you…

Twitter Tips

Be careful not to overdo the links in your messages on Twitter. You really don’t want to be diverting people to anywhere other than your website.  Also, remember Tweets should be short blasts of appropriate and relevant content to grow your business and help you gain credibility.  It doesn’t have to be all business, but if it’s personal, witty or fun, keep it…

Networking for Lead Generation

Most people think real estate is a business about houses.  In reality, it’s a business about people. Are you networking as much as you should be to be, building a good solid fan base? By networking in person and on line you get to meet people that can and will assist you once you have built credibility.  Ask for help from the people…

Twitter Do’s

Engage your followers by asking questions or asking for advice. People love to participate and that keeps them interested in you.  Everyone has an opinion and most people want to tell you theirs, not hear yours.  Human nature. You don’t know what to tweet? Let us do it for you…

One of Gary Keller’s #1 principals is LEVERAGE.  Listings, Leads, Leverage.  Get people to do the things for you that make you less productive, so you can do what you do best.  It’s a numbers game and if you aren’t getting the listing and the leads because you are spending too much time messing around on the computer or trying to figure out…